Have you ever found yourself looking at an email campaign report, but the numbers didn’t add up? For example, the opens and clicks looked phenomenal, but the conversions and sales didn’t follow? At GetResponse, we’ve experienced this firsthand. Both with our own email campaigns and the ones we’ve run advertisements in. Even if the report […] Source: Getresponse
Read moreEmail marketing delivers an average ROI of $42 for every dollar spent, making it one of the most effective marketing channels. However, this powerful tool comes with serious legal responsibilities that vary significantly across countries. Getting compliance wrong can result in devastating consequences: fines reaching €20 million under GDPR or up to 4% of total […] Source: Getresponse
Read moreEcommerce marketing automation is the process of automating repetitive marketing tasks using automation tools. Effective automation makes sure your eCommerce brand has a marketing agent that works around the clock to identify selling opportunities, engage leads, and convert prospects. Unfortunately, too many marketers hit the wall trying to build effective automations. Messy, fragmented customer data […] Source: Getresponse
Read moreSaying marketing in 2025 is challenging would be an understatement. AI is eating away organic traffic. CPC costs are skyrocketing across every platform. Social media algorithms shift weekly, and what worked last month becomes obsolete overnight. For marketers, it feels like walking on shifting sand – every step forward risks sinking deeper into rising costs […] Source: Getresponse
Read moreAn order confirmation email is a crucial transactional email that confirms a customer’s order has been placed successfully. This email typically shares critical details like an order summary and sometimes, an invoice or receipt. Order confirmation emails are incredibly crucial for your store’s smooth operations. They keep your customers in the know and stop them […] Source: Getresponse
Read moreShopify automation allows you to set up various workflows that are triggered based on what customers do on your Shopify store. For example, you can set up a trigger to deploy a cart abandonment email series when a customer abandons their shopping cart. Shopify marketing automation is one of the most effective ways to engage […] Source: Getresponse
Read moreEmail marketing automation is the best way to win all the benefits of personalized campaigns without incurring the expenses of running these campaigns manually at scale. Check this out. Forrester conducted a Total Economic Impact study on GetResponse Max customers. GetResponse Max provides an automation platform that allows businesses to conduct advanced audience segmentation for […] Source: Getresponse
Read moreGrowth marketing means working smarter. It combines data, customer feedback, smart tools, and creativity without blowing your budget. The concept evolved from growth hacking, a term introduced by Sean Ellis in 2010 to describe fast, creative ways to drive business growth without relying on big budgets. Growth marketing is built on those early ideas, but […] Source: Getresponse
Read moreIf you’re an email marketer, you’ve likely encountered the question: “Why are our emails going to Gmail’s Promotions tab instead of the Primary inbox?” It’s a common concern, and it often comes with the fear that being in the Promotions tab is hurting your email performance. This comprehensive guide will explain how Gmail’s tabbed inbox […] Source: Getresponse
Read moreDriving traffic to websites gets increasingly difficult with each passing year. The days of identifying relevant keywords and writing long-form content to attract qualified traffic are long gone. Today, marketers are not just competing against themselves. They must also compete with Google’s products, like AI overviews and featured snippets. Searchers’ behavior has also shifted massively […] Source: Getresponse
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