Tell me if you’ve ever noticed any of the following while shopping online. Have you seen online stores ask you to join their newsletter in exchange for a coupon code or discount? Something similar to this. Have you encountered a brand that said you and your friend could get 10% off or $20 off your […] Source: Getresponse
Read moreA post-purchase email is an email campaign sent to a customer after they buy something from your business. Post-purchase email campaigns are critical if you want to build trust and encourage repeat purchases from your customers. Remember, the first few interactions after a customer buys something from your store can determine how they perceive your […] Source: Getresponse
Read moreCold outreach emails suck. There, I said it. Unfortunately, cold emails are also ubiquitous. Since I started working at a marketing agency five years ago, I’ve endured a daily onslaught of unasked-for emails—offers for leads, new software demos, and website backlinks. Normally, I immediately delete these emails or mark them as spam. They clutter my […] Source: Getresponse
Read moreUp to 97% of website visitors are never ready to place an order after their first visit to your online store. Another report by the Baymard Institute estimates 70.19% of ecommerce carts are abandoned. You must retarget both sets of visitors, otherwise, you’re leaving money on the table. But, while every ecommerce business owner knows […] Source: Getresponse
Read moreThe customer acquisition cost in the ecommerce industry has increased by 60% in the five years leading up to 2024. The exact CAC depends on your specific ecommerce niche. Still, research shows that most ecommerce brands spend north of $58 acquiring a single customer. As customer acquisition gets more expensive, retaining existing customers becomes invaluable […] Source: Getresponse
Read moreEcommerce business owners always aspire to attract more customers. But what they do not anticipate are the challenges that come with having to meet the growing demand. Customers expect fast shipping, easy returns, tailored experiences, and personalized communications. This is easy to do when you receive a handful of customers every month. It’s another thing […] Source: Getresponse
Read moreWooCommerce provides built-in email marketing functionality that helps you send transactional emails. Transactional emails are the emails you send in response to a customer’s actions on your website. These include order confirmation emails as well as shipping and delivery alerts. Transactional emails are extremely important in boosting customer satisfaction after a sale. However, they only […] Source: Getresponse
Read moreTikTok is no longer just a place for dance challenges or viral memes. It has become one of the most powerful platforms for businesses to get in front of new audiences, build awareness, and drive real sales. With more than a billion active users, it gives brands of all sizes the chance to compete with […] Source: Getresponse
Read moreCustomer acquisition costs (CAC) determine the profitability of your business. If your online store spends more money attracting customers than it generates in revenue from those customers (customer lifetime value), then your business is operating at a loss. According to Invesp, the customer acquisition costs rose by between 60 and 75% between 2014 and 2019. […] Source: Getresponse
Read moreNever before has it been easier to build and launch an online store. No-code ecommerce platforms, like Shopify and BigCommerce, along with payment integrations like Stripe, have made it possible for anyone to create an online store and start selling products within minutes. However, the ease of building online stores has come at a cost. […] Source: Getresponse
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