Driving traffic to websites gets increasingly difficult with each passing year. The days of identifying relevant keywords and writing long-form content to attract qualified traffic are long gone. Today, marketers are not just competing against themselves. They must also compete with Google’s products, like AI overviews and featured snippets. Searchers’ behavior has also shifted massively […] Source: Getresponse
Read moreA great upselling strategy will raise your average order value to help you generate more revenue from each customer. But it’s more than just boosting your bottom line. An excellent strategy also makes customers aware of better options they may not have known about. This is a great way to ensure customers find out about […] Source: Getresponse
Read morePersonalization has proven to be one of the most effective ways to deliver better customer experiences and increase revenue. In fact, customers have come to expect personalized experiences from businesses. According to research by McKinsey, 71% of customers expect personalized interactions from brands. Moreover, brands that excel at personalization see 40% more revenue. Triggered emails […] Source: Getresponse
Read moreEmail sequences are one of the easiest ways to stay in touch and engage customers without having to write every message from scratch. Trying to welcome new customers, nurture leads, or re-engage inactive subscribers? Sequences help you reach your target audience by sending timely and relevant content. In this guide, you’ll find: Let’s get into […] Source: Getresponse
Read moreEmail marketing is one of the best ways to unlock maximum value from customers. Not only that, but a well-executed hotel email marketing campaign can improve the guest experience of everyone staying at your hotel. But you are going to need the best email marketing software for hotels to achieve all that. You see, the […] Source: Getresponse
Read moreDMARC is a crucial email authentication protocol that ensures no phishing or spoofing emails are sent from your domain. Implementing DMARC safeguards your email sender reputation, which allows you to send more emails that land in the inbox. Unfortunately, analyzing DMARC reports is anything but easy. The raw data from these reports is super useful […] Source: Getresponse
Read moreThe competition for your email marketing audience grows tougher every day. And this is not just because more businesses are now running email campaigns. It’s also because email marketing spam filters have become so advanced. Cloud HQ reports that 48% of emails end up in spam. This can happen when common spam trigger words are […] Source: Getresponse
Read moreVery few prospects will ever convert during their first interaction with a brand. This initial interaction usually serves as an introduction to the business. The lead will need more time and interactions to come to trust the brand and buy from it. Unfortunately, too many businesses focus on lead generation and do not put enough […] Source: Getresponse
Read moreHere’s the sad truth. You can do everything right in an email marketing campaign (craft compelling subject lines, create engaging content, have an unbeatable offer, personalize email send time), and still fail to nurture and convert subscribers. The possible culprit? Email deliverability. Your marketing efforts count for little if emails don’t land in your subscribers’ […] Source: Getresponse
Read moreIt’s 2025 and there’s this feeling in the marketing industry that we are walking on shifting sands. Google’s AI Overviews came out of nowhere, and significantly reduced click-through rates for blogs and SEO-optimized content. In some cases, publishers have reported traffic drops of up to 56% when AI Overviews appear. TikTokers got a small taste […] Source: Getresponse
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