Email Marketing

Customer acquisition costs (CAC) determine the profitability of your business. If your online store spends more money attracting customers than it generates in revenue from those customers (customer lifetime value), then your business is operating at a loss.  According to Invesp, the customer acquisition costs rose by between 60 and 75% between 2014 and 2019. […] Source: Getresponse

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Never before has it been easier to build and launch an online store. No-code ecommerce platforms, like Shopify and BigCommerce, along with payment integrations like Stripe, have made it possible for anyone to create an online store and start selling products within minutes.  However, the ease of building online stores has come at a cost. […] Source: Getresponse

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Have you ever found yourself looking at an email campaign report, but the numbers didn’t add up? For example, the opens and clicks looked phenomenal, but the conversions and sales didn’t follow? At GetResponse, we’ve experienced this firsthand. Both with our own email campaigns and the ones we’ve run advertisements in. Even if the report […] Source: Getresponse

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Email marketing delivers an average ROI of $42 for every dollar spent, making it one of the most effective marketing channels. However, this powerful tool comes with serious legal responsibilities that vary significantly across countries. Getting compliance wrong can result in devastating consequences: fines reaching €20 million under GDPR or up to 4% of total […] Source: Getresponse

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Ecommerce marketing automation is the process of automating repetitive marketing tasks using automation tools. Effective automation makes sure your eCommerce brand has a marketing agent that works around the clock to identify selling opportunities, engage leads, and convert prospects.  Unfortunately, too many marketers hit the wall trying to build effective automations. Messy, fragmented customer data […] Source: Getresponse

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Saying marketing in 2025 is challenging would be an understatement. AI is eating away organic traffic. CPC costs are skyrocketing across every platform. Social media algorithms shift weekly, and what worked last month becomes obsolete overnight. For marketers, it feels like walking on shifting sand – every step forward risks sinking deeper into rising costs […] Source: Getresponse

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