Guide to Gmail tabs: Why emails land in promotions (and why that’s okay)

If you’re an email marketer, you’ve likely encountered the question: “Why are our emails going to Gmail’s Promotions tab instead of the Primary inbox?” It’s a common concern, and it often comes with the fear that being in the Promotions tab is hurting your email performance. This comprehensive guide will explain how Gmail’s tabbed inbox […]

Source: Getresponse

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